You don’t need better eyes.

You need a metal detector
and a magnet.

Having the right tools makes all the difference.

Finding the right candidates in this crowded, competitive economy can feel like
looking for needles in a haystack. That's why we've invented and patented a whole
new game-changing approach to job branding and recruitment messaging. And it works.


Since 1968, we have focused on the need of a person to be happy and feel affirmed by the culture of the job and the workplace. Today, that focus is called employee engagement.

In other words, we were at the forefront of creating messaging that speaks to the psychological needs of candidates and that initiates employee engagement, even before the hire.

The basis for our job branding approach is that employees want more than basic benefits - they want something intangible - the feeling that they are in the right place.


We look at recruitment advertising from a entirely different perspective: A job environment that is IDEAL for one person.

Let's consider someone who functions best in highly structured environments. He or she is able to bring so much more to the job when a clear road map is provided. That person finds structure liberating and necessary in order to do what he or she does well.

Take that same person and place him or her in an environment that is loosely structured. Chances are that person will feel distracted and thwarted by the lack of direction. If that person is afraid to make decisions or it's not in his or her nature to take risks, that person will not be confident or productive.


Our proprietary branded products bring employee engagement into the recruitment realm with state-of-the-art digital tools.

Our exclusive, patent-pending and proven recruitment applications are designed to help you define what makes your job opportunities more distinctive and appealing to right-fit candidates.
This translates into significant advantages for your organization:

  • Better candidate quality
  • More diverse candidates
  • Shorter time to hire
  • Lower recruiting costs
  • Increased new-hire productivity
  • Reduced training costs
  • Reduced turnover
  • Improved ROI
  • Employer brand support
  • Increased employee engagement
  • Facilitated onboarding processes
  • We can put our tools, experience and insights together for any situation, from a single ad to a comprehensive management insight report.